بافضل أ. ع. س.; البيض س. ع. ع. . THE IMPACT OF ADVERTISING EXPENDITURES ON THE EVALUATION OF MARKETING PERFORMANCE AN APPLIED STUDY ON A SAMPLE OF YEMENI COMMERCIAL BANKS. Electronic Journal of University of Aden for Humanity and Social Sciences, [S. l.], v. 5, n. 1, p. 49–59, 2024. DOI: 10.47372/ejua-hs.2024.1.341. Disponível em: https://ejua.net/index.php/EJUA-HS/article/view/341. Acesso em: 3 apr. 2025.