بافضل أحمد عبدالله سعيد, and البيض سالم عبدالمجيد عمر. “THE IMPACT OF ADVERTISING EXPENDITURES ON THE EVALUATION OF MARKETING PERFORMANCE AN APPLIED STUDY ON A SAMPLE OF YEMENI COMMERCIAL BANKS”. Electronic Journal of University of Aden for Humanity and Social Sciences 5, no. 1 (March 31, 2024): 49–59. Accessed April 3, 2025. https://ejua.net/index.php/EJUA-HS/article/view/341.