SOCIAL MEDIA AND ITS INTERACTIVE DIMENSIONS ON YOUTH "A FIELD STUDY ON A SAMPLE OF SOCIAL MEDIA USERS IN ADEN GOVERNORATE"

Abstract

Today's young people are experiencing a growing social and cultural openness, a sweeping technological revolution in the presence of social media ، It became easy to connect and communicate with others easily, which contributed to increasing the interactive process among its users. However, this qualitative boom in the cyber world and the unlimited openness to the world with its cultures, customs and traditions has become difficult for conservative societies in general and for our Yemeni society in particular to control the inputs and outputs of this. Virtual space, which undoubtedly resulted in many social and cultural changes at the level of the individual and society as a whole Based on what was previously mentioned, the study aimed to identify social media and its interactive dimensions on young people in Aden Governorate, by knowing the nature of young people's use of social media with an attempt to highlight the extent of its dimensions and repercussions on their social relations and cultures, where the study was applied to an intentional sample  Of the young people who use social media whose ages ranged between (15-29) years in the directorate of Mansoura- Sheikh Othman- Dar Saad- Al-Buraiqa, where the strength of the sample reached 300 individuals, the number of males was 180, and  120 females. The researcher relied on the analytical and historical descriptive approach through the use of the questionnaire and interview tool to collect information, and this study reached a number of results, the most prominent of which was the detection of the presence of interactive social and cultural dimensions (positive and negative) of social media on young people in Aden Governorate, with a percentage of 78  %, it is a double-edged sword. The study reached recommendations, the most important of which was organizing young people for the number of hours of using social media and its applications, and raising awareness of its health, psychological and social risks, by activating the role of educational, family and media institutions.